Personnel Improvement Center
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Materials for Attracting Persons to Careers in Special Education and Early Intervention Services

The Personnel Improvement Center had several high quality products to assist you in implementing successful recruitment initiatives in your state, region or locale. These products and materials are available to you at no cost. However, limited supplies may restrict the number of items you can order free of charge.

Special Educator Recruitment Brochure

This set of high-quality, colorful brochures can be used in a variety of settings to recruit persons to the field of special education teaching. The Special Educator Recruitment Brochure gives examples of specific attributes of special educators and promotes the rewards of this specialized career.

Special Educator Recruitment Brief

The Special Educator Recruitment Brief describes the profession in greater detail, including answers to questions such as, What is Special Education? What do Special Educators do? Who are Special Education students? How do I prepare to become a Special Educator?
One Child at a Time Video

One Child at a Time Video

"One Child At a Time” is an outstanding 10-minute recruitment DVD, focusing on recruiting persons from underrepresented populations to professions in special education and the related services. View a short clip of the video here.

Discussion Guidelines for the “One Child At a Time” Recruitment DVD (PDF)

Discussion Guidelines (PDF) for use when presenting the recruitment DVD to groups of young people and prospective career changers.

Early Intervention Specialist Recruitment Video

Use this video to recruit persons to the field of Early Intervention (Part C) as a specialist, working with infants and toddlers with disabilities and their families. Contact us to order the 12 minute DVD in limited quantities at no cost.

Public Service Announcements (PSAs)

Here are five professionally produced Public Service Announcements that your state, region or local school district may be interested in airing on local television stations to recruit persons to the field of special education.


Attract persons to the field of special education with this ‘Become a Special Educator’ full color poster.

Contact the Personnel Improvement Center to find out how you can obtain these materials free of charge.

The National Center to Improve the Recruitment and Retention of Qualified Personnel for Children with Disabilities (Personnel Improvement Center). A Cooperative Agreement, H325C080001, between the US Department of Education and the National Association of State Directors of Special Education. Project Officer: Maryann McDermott
NASDSE | 225 Reinekers Lane, Suite 420, Alexandria, VA 22314

Phone 703.519.3800 | Fax 703.519.3808